Search Engine Optimization
SEO: The Importance of Organic Marketing and why There’s no Substitute
If you’ve spent anytime researching web marketing, you’ve more than likely come across the term “SEO” – Search Engine Optimization. SEO is the process of making a website or page search engine friendly. This means ensuring that your pages and markup have the necessary format and meta-data to allow a search engine to easily make sense of them.
Most mysterious to many people is how these and other techniques affect your standing in the search results. Everyone wants to be the first web page that shows up in a potential customers search results, and there’s often a lot of confusion as to exactly what it takes to make it to the coveted front page.
It’s not uncommon for a marketing company to make promises like “we’ll get you on the first page of Google search within a month!” Unfortunately, if a marketing company tells you this, you’ve got fairly good reason to question their business ethics. The dirty secret of a lot of these companies is that their main goal is not to help your business but to trick you into believing they did.
Common tricks like linking to free page view sites or using pre-packaged articles do nothing to help your search engine standings or your business growth. We’ve even seen companies go so far as to link a customer’s analytics to the more successful web pages of one of their other clients so as to generate fake “improved” analytics reports!
There’s really only one effective way to approach online marketing. Often called organic marketing, it’s simply the idea that effective web marketing is not merely a collection of “tech” tricks or gimmicks.
While there are techniques to SEO such as clean semantic markup and meaningful, well-planned content and meta-data, the vast majority of true web marketing comes down to truly understanding your customers and how to best reach them. There is no one-size-fits-all marketing strategy. While it may be possible to trick a computer into spitting out numbers, when it comes to marketing, people – not data – are what we’re after.
In a Nutshell
Many marketing companies want a pre-packaged product that they can sell. Unfortunately, there’s no such product. For marketing to truly work each strategy must be tailor-made. There are no short cuts, only best practices.
Here at Streetbee we spend a lot of time planning our clients marketing strategy. While we usually start by implementing a few standard services, all of our articles, info graphics, social media posts, advertising and so on are written, planned, selected, and customized based on each customer’s specific marketing needs. We’re not interested in a quick buck. Our goal is the long-term success of your and, by extension, our business.