Food Gadget

Case Study: See how we helped build brand awareness of drop, the smart connected kitchen scale, prior to the product launching in the Apple Store and other major retailers.

Goal: Build online brand awareness of drop among food and technology consumers

Strategy: Hosted a cooking night to demonstrate drop, its features and some popular drop recipes. We utilized our contacts to invite key social media influencers to participate and post/vlog their experience and reviews.

Results:

  • Generated over 500,000 media impressions
  • Increased drop’s social media following by 30% in the week after the event
  • Created influencer partnerships for drop for future video and social media opportunities

 

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