Case Study: See how we helped build brand awareness of drop, the smart connected kitchen scale, prior to the product launching in the Apple Store and other major retailers.
Goal: Build online brand awareness of drop among food and technology consumers
Strategy: Hosted a cooking night to demonstrate drop, its features and some popular drop recipes. We utilized our contacts to invite key social media influencers to participate and post/vlog their experience and reviews.
- Generated over 500,000 media impressions
- Increased drop’s social media following by 30% in the week after the event
- Created influencer partnerships for drop for future video and social media opportunities